The one fundamental truth vital to web product
development success is to know the mind of the user.
Why?
Because there is a direct correlation between techniques
used to measure an online customer’s experience and the
ability to persuade him or her to act. As more of our
daily activities, both personal and professional, are
managed online, most organizations are responsible for
multiple websites and web-based tools that serve a broad
range of audiences: customers, prospects, employees,
channel partners, regulatory agencies, etc. That means
online success depends on the ability to accurately
measure a website or web application’s performance for
unique target audiences on multiple levels across
multiple dimensions.