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Marketing - Marketing Research and Market Research

 

 
Top 10 Tools to Measure User Experience The one fundamental truth vital to web product development success is to know the mind of the user. Why?

Because there is a direct correlation between techniques used to measure an online customerís experience and the ability to persuade him or her to act. As more of our daily activities, both personal and professional, are managed online, most organizations are responsible for multiple websites and web-based tools that serve a broad range of audiences: customers, prospects, employees, channel partners, regulatory agencies, etc. That means online success depends on the ability to accurately measure a website or web applicationís performance for unique target audiences on multiple levels across multiple dimensions.

 

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Status: 21. November 2012