themanager.org

Home

Search

Publications

German Portal

Life-Links

Newsletter

 About RMP

About themanager

Sitemap


 
Send to a friend
Broken Link?
 
 
 


Marketing - Marketing Research and Market Research

 

 
Are your surveys worth your customers' time? If you don't want your surveys ignored, keep them short and take action on what customers tell you. Survey response rates are a simple test of whether your post-event feedback mechanisms are healthy and giving you access to thoughtful customer feedback. Response rates below 40% in consumer businesses or 60% in commercial environments indicate a problem. And if your response rates aren't increasing, your customers are telling you that you don't respect their time.

 

Back

 

 

 
   

Featured
Marketing Book
 
 

         

If you have questions or comments to our website, do not hesitate to contact us (comments and questions are always welcomed): webmaster2 AT reckliesmp.de 
Copyright 2001 Recklies Management Project GmbH
Status: 21. November 2012