If you don't want your surveys ignored, keep them short
and take action on what customers tell you. Survey
response rates are a simple test of whether your
post-event feedback mechanisms are healthy and giving
you access to thoughtful customer feedback. Response
rates below 40% in consumer businesses or 60% in
commercial environments indicate a problem. And if your
response rates aren't increasing, your customers are
telling you that you don't respect their time.
