themanager.org

Home

Search

Publications

German Portal

Life-Links

Newsletter

 About RMP

About themanager

Sitemap


 
Send to a friend
Broken Link?
 
 
 


Marketing - Marketing Research and Market Research

 

 
Next-Generation Research: Leveraging Experience from Previous Projects  By harnessing their collective learning and cross-project experience, organizations can greatly improve their decision-making and significantly reduce costs associated with market research, writes Colin Gounden, a senior partner at Monitor Group and CEO of Monitor's Grail Research unit. In an article in Sales & Marketing Management Magazine, Gounden describes four activities research teams should undertake between projects relating to research methods, instruments, insights and presentation, to create ongoing opportunities to learn from their collective experiences. pdf

 

Back

 

 

 
   

Featured
Marketing Book
 
 

         

If you have questions or comments to our website, do not hesitate to contact us (comments and questions are always welcomed): webmaster2 AT reckliesmp.de 
Copyright 2001 Recklies Management Project GmbH
Status: 21. November 2012