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Marketing - Marketing Research and Market Research

 

 
Eleven Multivariate Analysis Techniques Key Tools In Your Marketing Research Survival Kit. The purpose of this white paper is to provide an executive understanding of 11 multivariate analysis techniques, resulting in an understanding of the appropriate uses for each of the techniques. This is not a discussion of the underlying statistics of each technique; it is a field guide to understanding the types of research questions that can be formulated and the capabilities and limitations of each technique in answering those questions. pdf

 

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Status: 21. November 2012