Key Tools In Your Marketing Research Survival Kit. The
purpose of this white paper is to provide an executive
understanding of 11 multivariate analysis techniques,
resulting in an understanding of the appropriate uses
for each of the techniques. This is not a discussion of
the underlying statistics of each technique; it is a
field guide to understanding the types of research
questions that can be formulated and the capabilities
and limitations of each technique in answering those
questions. pdf
