Increasing profit growth in consumer business through
smarter promotional strategy. Many consumer products
manufacturers are stuck between the twin realities of
increasing input costs and continued pressure from
retailers to heavily promote and discount pricing on
their portfolios. With the worst of the recession behind
us, now is a good time for consumer products
manufacturers to rethink their pricing and promotional
strategies to deliver growth in revenues and profits.
While some investment is needed, our evidence that shows
that taking steps to move away from deep discounting to
consumers can deliver tangible benefits to all parties
involved. pdf 2013
