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Marketing - Pricing

 

 
Price Fixing and Minimum Resale Price Restrictions Are Two Different Animals Businesspersons making real-life pricing decisions need to know the difference.
The term "price fixing" has a strong negative connotation, and deservedly so. However, it is frequently misused by politicians, the media, and lawyers in reference to manufacturer-imposed, minimum resale price restrictions, which can actually be beneficial for business and consumers. 2009

 

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Status: 16. Juli 2009