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Marketing - Pricing

 

 
Banking Marketing - Pricing Strategies The settlement of a correct price, both for the market and the competition, is a significant element for the sector of financial banking services. Another important factor to take into consideration is the fact that the banks do not settle only the prices for individual services, but also coordinate their prices for service packages.
As the competition in the financial banking services has intensified, the settlement of correct prices has become an essential element for the marketing strategy. Nevertheless it is important to remind that the price is not a central element. There are other significant grounds, the price being only one of the elements of the marketing mix. pdf

 

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Status: 24. September 2008