A smarter approach to winning back value-conscious
retail customers. Savvy shoppers know how to get the
best deals and savvy retailers know how to create these
deals while still turning a healthy profit. But the
relentless push by value retailers such as Wal-Mart and
Costco means the days of straightforward pricing and
promotions tactics are gone. Instead, retailers must
begin crafting strategies that build on existing pricing
techniques and focus more on meeting customers’ needs
and desires. The potential reward—regaining lost
customers and attracting new ones - is well worth the
effort.
