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Marketing - Pricing

 

 
Pricing Opportunities in the Digital Age The study of pricing actually consists of four distinct processes: the creation of value-to-customer; the "price-setting" process that determines the split in value created between seller and buyer; the interactive jockeying for position between sellers; and the sellers' internal price implementation process. The Internet is affecting all four areas. Article from 2001

 

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Copyright 2001 Recklies Management Project GmbH
Status: 18. Januar 2008