themanager.org

Home

Search

Publications

German Portal

Life-Links

Newsletter

 About RMP

About themanager

Sitemap


 
Send to a friend
Broken Link?
 
 
 


Marketing - Pricing

 

 
Pricing Opportunities in the Digital Age The study of pricing actually consists of four distinct processes: the creation of value-to-customer; the "price-setting" process that determines the split in value created between seller and buyer; the interactive jockeying for position between sellers; and the sellers' internal price implementation process. The Internet is affecting all four areas. Article from 2001

 

Back

 

 

 
   
         

If you have questions or comments to our website, do not hesitate to contact us (comments and questions are always welcomed): webmaster2 AT reckliesmp.de 
Copyright © 2001 Recklies Management Project GmbH
Status: 18. Januar 2008