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Marketing - Pricing

 

 
Individualized Pricing:Boosting Profitability with the Higher Art of Power Pricing While product and service customisation strategies are employed by a growing number of successful companies on and off the Internet, customised pricing may offer greater potential profit. The basic idea of price customisation is simple: Charge every customer the (individual) price he is willing to pay based on the (individual) value he places on the product. However, identifying that value for each individual customer is often an impossible task.

 

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Copyright 2001 Recklies Management Project GmbH
Status: 18. Januar 2008