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Marketing - Pricing

 

 
An international strategy for pricing and profits Developing an international pricing strategy for a new pharmaceutical product is a highly complex, two-step procedure. It starts with determining the optimal price in single countries and, based on that, tries to harmonise prices across countries in such a way that parallel trade is minimised, potential problems with pricing. authorities are avoided, and total profitability across countries is maximised.

 

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Copyright 2001 Recklies Management Project GmbH
Status: 18. Januar 2008