Secrets To Customer Retention And Increased Profits.
In this white paper, the author will review why
customer loyalty is so crucial to business success. But
more importantly, he will discuss four steps to improve
loyalty and retention which, if focused on appropriate
customers, will improve profitability.
1. Understand drivers of loyalty and defection, from the
customers’ point of view.
2. Develop a loyalty strategy focused on the “right”
3. Systematically deliver what your customers value, and
fix it quickly when you don’t.
4. Implement measurement and reward systems to encourage