Today’s consumers are bombarded by information across an
ever-increasing number of channels, making it difficult
for companies to reach them and influence their
behavior.
The key to engaging customers, this video explains, is
understanding how consumers make purchasing decisions as
well as when and where they are most receptive to
influence.
These deep customer insights can help companies design
the right messaging for the right channels at the right
times, making the message as influential as possible.
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