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Marketing - Customers

 

 
The Empathy Engine Turning Customer Service into a Sustainable Advantage. Common sense tells us customer service is important to a company's success. The majority of corporate executives embrace it, and almost all  customers demand (or at least prefer) it. But achieving a high level of customer service—and sustaining it over the long haul—is a goal that has eluded all but a relatively small number of companies. pdf 2009

 

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Status: 21. November 2012