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Marketing - Customer Retention

 

 
Believe It: Complaints Are Gifts An organization can view complaining customers as a nuisance or use their complaints to its advantage.
Complaining customers give businesses a key opportunity to uncover problems. Resolving these problems can result in the conversion of these complaining customers into loyal ones who feel bonded to the company and will continue buying its products or services. In other words, it is to the organization's benefit to think of complaints as gifts.

 

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Copyright 2001 Recklies Management Project GmbH
Status: 06. Januar 2010