themanager.org

Home

Search

Publications

German Portal

Life-Links

Newsletter

 About RMP

About themanager

Sitemap


 
Send to a friend
Broken Link?
 
 
 


Marketing - Customers

 

 
Consumer Confusion Proneness: Scale Development, Validation, and Application With ever increasing amounts of marketplace information, confusion is becoming a problem for consumers and marketers, yet the topic remains under researched. This paper explores the dimensions for consumers' general tendency to become confused and its relevance for marketing practitioners. pdf. 2007

 

Back

 

 

 
   

Featured
Marketing Book
 
 

         

If you have questions or comments to our website, do not hesitate to contact us (comments and questions are always welcomed): webmaster2 AT reckliesmp.de 
Copyright 2001 Recklies Management Project GmbH
Status: 21. November 2012