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Marketing - Customers

 

 
Treasure Hunt There is a big difference between bargain hunting and treasure hunting. Bargains are about price and price alone. Treasures are about price, too, but not necessarily the lowest price. There are emotional benefits to treasure hunting, sometimes coming directly from the product but just as often coming from what the product allows buyers to do with the money they save.

 

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Copyright 2001 Recklies Management Project GmbH
Status: 21. November 2012