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Marketing - Customer Retention

 

 
Customer Churn - Stop it before it starts For subscription-based businesses, even a small reduction in churn can have a huge impact on enterprise value. But traditional satisfaction data and attempts to rescue departing customers donít get to the root causes that make customers want to leave. Instead, companies should invest in understanding which aspects of the customer experience drive consumer behavior, so that they can act to reduce churn cost-effectively. pdf-file

 

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Status: 06. Januar 2010