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Marketing - Customer Retention

 

 
A Simple Probability Model for Projecting Customer Retention At the heart of any contractual or subscription-oriented business model is the notion of the retention rate. An important managerial task is to take a series of past retention numbers for a given group of customers and project them into the future in order to make more accurate predictions about customer tenure, lifetime value, and so on. 2005

 

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Copyright 2001 Recklies Management Project GmbH
Status: 06. Januar 2010