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Marketing - Customer Lifetime Value

 

 
Getting Real About Customer Lifetime Value In reality very few companies can measure customer lifetime value, making it virtually impossible to manage customer lifetime value. Still, there are other ways to understand the intrinsic value of customers. While they surely arenít as precise as measuring customer lifetime value, they nonetheless can provide powerful insights and help management make better, more customerfocused decisions. pdf-file

 

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Status: 05. Januar 2010