Marketing - Customer Lifecycle Management

themanager.org

Home

Publications

German Portal

Broken Link?

Marketing - Customer Lifetime Value

Customer Lifetime Value, Customer Profitability, and the Treatment of Acquisition Spending

We observe inconsistencies in the use of two of the most important terms in interactive marketing: customer lifetime value and customer profitability. The major purpose of this article is to create and clarify differences between these two terms by offering concise definitions for both. pdf-file 2005

If you have questions or comments to our website, do not hesitate to contact us (comments and questions are always welcomed): webmaster2 AT reckliesmp.de
Copyright © 2001 Recklies Management Project GmbH
Status: 05. Januar 2010