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Marketing - Customer Lifetime Value

 

 
Customer Lifetime Value, Customer Profitability, and the Treatment of Acquisition Spending We observe inconsistencies in the use of two of the most important terms in interactive marketing: customer lifetime value and customer profitability. The major purpose of this article is to create and clarify differences between these two terms by offering concise definitions for both. pdf-file 2005

 

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Copyright 2001 Recklies Management Project GmbH
Status: 05. Januar 2010