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Marketing - Customer Lifetime Value

 

 
Customer Lifecycle Management (CLM) What it is. Customer Lifecycle Management, or CLM, is often misunderstood to be the same principle idea as Customer Relationship Management, or CRM. Customer Lifecycle Management, however, has a key difference from CRM the added factor of time. Pdf-file

 

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Copyright 2001 Recklies Management Project GmbH
Status: 05. Januar 2010