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Marketing - Customer Lifetime Value

 

 
Opportunity of a Lifetime We believe that companies in subscription-based businesses should concentrate on managing the holistic customer lifecycle rather than focusing solely on subscriber growth. This emerging discipline - customer lifecycle management (CLM) - provides companies with a framework for understanding the true value of customer satisfaction as it affects buying behavior, migration, and loyalty. pdf-file 3.24 MB

 

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Copyright 2001 Recklies Management Project GmbH
Status: 05. Januar 2010