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Marketing - Customer Lifetime Value

 

 
Building Successful Retail Strategies Using Customer Lifetime Value Lifetime value is the net present value of the profit to be realized on the average new customer during a given number of years. It is a wonderful concept, and can be an excellent guide to profitable strategy. The steps you have to go through are these.

 

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Copyright 2001 Recklies Management Project GmbH
Status: 05. Januar 2010