This study examines whether use of deception in ads,
cultural stereotyping, sexual stereotyping, and
emotional exploitation factors have an influence on the
Turkish consumers. Specifically, the aim is to discover
whether each of these four factors have any impact on
the consumers’ recall of the ad and subsequent
purchasing decisions. The results of this study should
help foreign and domestic advertising agencies and their
clients, already existing in or planning to enter the
Turkish market, in understanding the Turkish consumers
better. pdf. 2007
