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Marketing - Advertising

 

 
Keeping Marketing’s Promises Ads that trumpet, “We’re unique!” are meaningless if the stores say, “No, we’re not.” Clothing retailer Gap Inc. serves as an example for the process of killing the brand. Gap’s advertising says “Unique,” but the in-store experience falls far short of what it says it is. 2007

 

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Status: 04. April 2012