The Bay Area is famous for its long history of
leadership in computing, semiconductors, software,
biotechnology, the Internet and other innovation-based
industries. But what makes it unique, beyond its talent
base and access to capital? What exactly is the often
celebrated “West Coast culture of innovation”? In
conjunction with its 2011 Global Innovation 1000 study,
Booz & Company worked with the Bay Area Council Economic
Institute, the strategic research arm of the Bay Area
Council, a consortium of more than 275 companies in the
San Francisco Bay Area, to identify the strategic,
cultural, and organizational attributes that have led to
the sustained success of this region. This effort
included segmenting the survey results received from Bay
Area companies in order to better understand what
cultural and organizational elements make them
different, and conducting supplementary interviews with
Bay Area executives to deepen that understanding. 2012
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