In this special report on innovation in India’s Business
Today magazine, Nikhil Prasad Ojha, Parijat Ghosh,
Sachin Khandelwal, and Harsh Kapoor from Monitor
describe key principles of innovation used by successful
companies, from mobile phone provider Safaricom in
Kenya, to Mexican cement company Cemex, to GE’s green
energy products, to create new ways of doing business.
“As markets mature and become more competitive,
innovation has become an imperative for firms to survive
and win,” the authors write. pdf 2011