When it comes to innovation, sometimes organizations
need to get out of their own way. Orthodoxies, or
tightly held beliefs that guide a company’s decisions,
can be dangerous to a company’s success, write Monitor’s
Bansi Nagji and Helen Walters. As a result, they write,
orthodoxies must constantly be sought out and “flipped”
for a business to stay at the forefront of its
industry—or even to stay afloat. Executive summary, full
text available for download. 2011