Recessions and times of uncertainty present unusual
opportunities. In these times, companies need to seize
new opportunities not by retrenching, but by
rebalancing: focusing on the right innovation projects
and then executing those innovations more efficiently,
effectively and creatively. By doing so, we believe
companies can generate superior results and emerge from
the current downturn more competitive than ever--and
they can do so without increased budget or investment.
2009 pdf