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Six Steps to Preparing a Rudimentary Crisis
Communication Plan |
There are people – usually those who've never faced an
organizational crisis – who say preparing a crisis plan
is a waste of time because it involves doing a lot of
work getting ready for something that may never happen.
And, these nay-sayers quickly add, if they are
developed, most crisis plans just sit unused on a shelf
or in a drawer gathering dust. There’s some truth in
this, but consider the following.
Most of us purchase automobile accident insurance
even though we’re statistically more likely to not have
an accident than to have one. So, buying insurance is
also a way of planning for something that may not
happen, and most auto insurance policies sit in drawers
gathering dust.
Once you’ve decided to buy insurance or to prepare a
crisis communication plan, another sensible precaution
is to prepare for the worst case scenario. That way
they’ll be prepared to cope with a big disaster or
less-serious incidents. It is, after all, fairly easy to
scale-back and handle minor problems if you're prepared
for big ones, but it can be horrendous to try to manage
something worse than you anticipated. pdf |
