How to emerge stronger from the financial crisis. In the
wake of the most serious financial and economic crisis
in decades, companies focused on moves that reduced
costs and increased liquidity. But to ensure a sustained
edge after the recession ends, companies must undergo
what we call "sustainable restructuring": moves that
help in the short term while being tied to long-term
success. The companies that emerge from the downturn
will be those that make short-term decisions based on
long-term strategy. pdf 2009
