The recent innovations within the organizations have
dramatically increased the competition. In order to
survive in such a competitive environment the
organizations need to make effective competitive
intelligence strategy. This competitive intelligence
strategy put enormous impacts on the average growth of
the firms, higher quality and overall performance of the
firms. Method; Survey was conducted to find out the role
of Competitive intelligence in the growth, higher
quality, and performance of the firm as a competitive
advantage. Total one hundred professionals from the
renowned organizations took part in this survey as
respondents. Results; Survey showed that these companies
use competitive intelligence, which is significantly
associated with growth, higher quality and performance.
Results indicate that the use of competitive
intelligence impact positively on the growth; however
the quality and performance receives less influence, as
a competitive advantage of the organization. pdf 2013
