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ROCI ®: A Framework for Determining the Value of
Competitive Intelligence |
At one time or another, all competitive intelligence
professionals have been challenged to demonstrate the
value of their output. Establishing the value of
intelligence continues to be just as much a concern now
as it was when the field was in its infancy in the
mid1980s. This article looks at what competitive
intelligence professionals can do differently to
demonstrate how intelligence benefits the bottom line.
This article summarizes our approach, which we named
ROCI ® (“Rocky”): Return on Competitive Intelligence. It
isn’t 100% perfect, but it is practical – and it works.
Does it take time and persistence to implement?
Absolutely. Can portions of it be further refined?
Probably. Will it provide guidance and structure on how
to best demonstrate the intelligence team’s ROI?
Definitely!
Here are the core elements of the ROCI ® framework:
• define ROI in a CI context.
• Measure benefits.
• Assess the impact of CI.
• Deliver high-impact reports that demonstrate value.
• Create a CI culture that supports value pdf |
