This paper focuses on the concept and context of
Competitive Intelligence (CI) as well as its application
in the Pharmaceutical Industry. Extensive literature is
referenced for the appropriate and most accurate
definition of CI and a thorough overview of the
Pharmaceutical Industry is performed, concentrating on
its financial aspects. Finally, the paper analyzes the
uniqueness of the Pharmaceutical Industry as opposed to
other industries and reviews the presence of CI in this
industry. pdf 2012
