Coupling social data with traditional internal and
external data sets can offer the potential to generate
near-real-time business insights. Senior executives are
developing next-generation business intelligence
capabilities by rebuilding the engines that deliver
insight. Along the way, they’re making the transition
from decision making that is aligned with traditional
budget cycles to near-real-time decision making. These
engines blend social media with other external and
internal data sets, along with refined analytics, to
help anticipate strategic risks and opportunities. 2013
