Businesspeople want to access their company's BI data
easily, then combine it with information stored in a
slew of nondatabase formats. Search engines can make
available all sorts of information in a way business
users find intuitive.
Originally BI was intended only for technically astute
business analysts, but now many organizations are
deploying these solutions to workers in sales,
marketing, the contact center, the supply chain, and
other areas of operations. This broad deployment means
that BI technologies must meet these new users'
expectations about ease of use and responsiveness. 2008
