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A Leg Up On Mass Customization |
Software enables Lands' End customers to be particular about
their pants. |
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Build-to-order supply chain management: a literature review and
framework for development |
The build-to-order supply chain management (BOSC) strategy has
recently attracted the attention of both researchers and
practitioners, given its successful implementation in many
companies including Dell computers, Compaq, and BMW. The
objective of a BOSC strategy is to meet the requirements of
individual customers by leveraging the advantages of outsourcing
and information technology. pdf |
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Customisation for Free? The Impact of Mass Customisation on
Manufacturing Trade-offs |
Management literature has suggested that the advent of mass
customisation marks the end for trade-offs between customisation
and other competitive priorities. However, evidence supporting
this proposition is anecdotal. This paper examines the impact of
product customisation on four competitive priorities. pdf-file.
2006 |
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Customizing for the Masses |
Digital technology lets you order exactly what you want |
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Does mass customization pay? |
An economic approach to evaluate customer integration. The paper
provides an integrated view of value creation in mass
customization-based production models. |
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Does mass customization pay? An economic approach to evaluate
customer integration |
The paper provides an integrated view of value creation in mass
customization-based production models. By examining and
structuring the economic principles of mass customization the
paper will give insights into the benefits, but also the
constraints of a mass customization strategy. 2004 |
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Example: Dell's Make-to-Order System |
Dell's Make-To-Order System Leaves Competitors In The Dust |
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Flexible Mass Customisation |
Managing its information logistics using adaptive co-operative
mutiagent systems. pdf-file |
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Implementing Mass Customisation Strategy to Enhance Customer
Value |
Findings from e-business research of Finnish metal and
electronics companies. pdf-file |
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Information as a Critical Success Factor for Mass Customization |
Or: Why Even a Customized Shoe Not Always Fits. While the
competitive advantage of mass customization has been widely
substantiated in management theory, a deficit exists in the
empirical examination. |
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Itinerary to Mass Customization |
This articles sees Mass Customization as a possible end point
with a number of stages in the journey, and like all
itineraries, it should be possible to join the journey from
where ever you happen to be to-day. This incremental, low risk
approach allows a company to sense, lead and retain their
existing customer base. |
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Mass Customisation of Services: Benefits and Challenges of
Configurable Services |
This papers aim is to take a small step towards filling the
literature gap on mass customisation, configurable products, and
configurators in service settings. pdf-file |
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Mass Customization in the Hospitality Industry |
Concepts and applications |
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Mass Customizi-Who? |
What Dell, Nike & Others Have in Store for You |
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Overcoming Mass Confusion: Collaborative Customer Co-Design in
Online Communities |
When acting as co-designers, customers face new uncertainties
and risks, coined "mass confusion" in this article. The authors
challenge the assumption made by most mass customization
researchers that offering customized products requires an
individual (one-to-one) relationship between customer and
supplier. 2006 |
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Product Configurators |
Key Enablers for Mass Customization. This special report
describes current status and identifies trends for companies
anticipating using configurators. Pdf-file (August 2000) |
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Some Definitions |
For mass customization and related terms: Open Innovation,
Customer Integration, Personalization |
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Spontaneous Build-to-Order |
Spontaneous Build-to-Order is the capability to quickly build
standard or mass-customized products upon receipt of spontaneous
orders without forecasts, inventory, or purchasing delays. |
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The Challenge of Customization: Bringing Operations and
Marketing Together |
Customers want more customized, personalized products and
services, but companies struggle to cost-effectively deliver
them. Improving communication and coordination between
operations and sales and marketing is one critical path to
profitable customization. 2004 |
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The Proactive Management of Variety |
This article explains the spectrum of mass customization and how
it works |
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