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Industries - Pharmaceuticals

 
The European pharmaceutical industry: Delivering sales excellence in turbulent times A roadmap for getting the basics right and exploring the future. This study highlights the challenges and opportunities that arise from recent developments. It gives pharmaceutical companies a platform from which to review their own sales models. The study is based on a survey conducted by Roland Berger Strategy Consultants at the eyeforpharma Sales Force Effectiveness Europe 2006 conference in Barcelona. pdf

   

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Status: 05. August 2008