Once the envy of other industries, pharmaceutical
companies now face mounting pressure and challenges that
cannot be solved with time-honored strategies or proven
formulas. To succeed in this new marketplace, Big Pharma
could learn a thing or two from other industry
shake-ups.
Success in the pharmaceutical industry has long depended
on finding the precise blend of molecules and atoms to
create the next blockbuster drug. The combination of
cutting-edge science, dogged persistence and a bit of
luck artfully mixed to create magic. But as the era of
powerhouse treatments transitions into its next season,
the magic is more elusive and costly.
