Culture resides in the background under familiar
conditions, but its characteristics become more salient
when threatened. An example is tourists visiting another
nation and confronting the need to communicate in
another language. Differences in organizational culture
may be more subtle, but they become more problematic
than national culture in coordinating work.
Organizational culture distinguishes firms from one
another and it is a significant determinant of firm
innovation and survival. This underscores the importance
of managing culture, integrating new employees, and
interfacing with other organizations, and the role of
managers in setting the context for organizations. 2014
