Why people do what they do. A strong organizational
culture is a business advantage that helps generate and
maintain top-level performance. This is an obvious,
intuitive statement that all business leaders understand
and discuss. Yet, while many try to create a
high-performing culture, few succeed. Why? Is it that
difficult? Not really. The key to culture is
understanding that the perceptions of the workforce are
as significant in shaping behaviors as the formal
mechanisms. 2011