Organizations do not achieve a cultural change by
accident. They achieve it with a defined strategy for
high involvement and a measurable action plan. Many link
their strategy for high involvement to initiatives that
already are taking place in the organization such as
Total Quality Management or Total Service Quality.
As a result, the language and approach might vary among
firms, but the intent is the same: Organizations are
trying to achieve a culture change, or a collective
change in behavior. Moving to a high-involvement culture
means finding ways to unleash the talent and energy of
employees at every level of the organization, while
keeping them focused in a common direction. pdf
