Strategy making in the past and today – Part 2: Problems with the traditional strategy process

This part two of our article series about traditional and new approaches to strategy development looks at the problems related to the traditional strategy process. They mainly arise from today’s dynamic and unpredictable business environment – a condition that the original process was not designed for.

Strategy making in the past and today – Part 1: The traditional strategy process

Traditional process for strategic planning

Management theory and practice widely accept today that businesses operate in a more and more complex, dynamic, less predictable environment. This situation requires managers to develop new ways of thinking and acting. Nevertheless, many managers still follow the old approach of strategic positioning and strategic planning. This basic model proved to be very worthwhile for […]

The big shift in strategy

Strategies of trajectory start with a view of the future and work back to actions in the present.

The last decades have brought a dramatic change in the external environment for almost every business. What has been a fairly stable and predictable landscape for a very long time has become a mix of dynamic, ever-changing and unpredictable forces. It is almost common sense now that the traditional approach to strategy, which builds on […]