Porters Five Forces – content, application, and critique

The Porters Five Forces model determines competitiveness and attractiveness of an industry

The model of the Five Competitive Forces was developed by Michael E. Porter in his book „Competitive Advantage: Creating and Sustaining Superior Performance“ in 1980. Since than it has become an important tool for analyzing an organizations industry structure in strategic processes. The Porters Five Forces model is actually one of the best-known tools for […]

The Boston Box, also known as Growth-Share-Matrix

The Boston Box or Growth-Share-Matrix: Four boxes according to relative market share and market growth

The Boston Box is a well-known tool for corporate portfolio management. It is striking for its simplicity. All information needed is easily obtainable and the conclusions are straightforward. However, it is exactly this simplicity that makes the Boston Box – or Growth-Share-Matrix – a false friend. This article explains the theory, discusses strategies to be […]

Management models and tools – what they can do and what they cannot do

Management models and tools

Management models and tools – as the SWOT or the 7s-Model – are discussed controversially. Some people use them as important tools for analyzing businesses and developing strategies. Others call them “buzzwords”, used by consultants to boost their profile. The truth about the value of management models probably lies somewhere in between. So what should […]

Porters Diamond – Determining Factors of National Advantage

The elements of the Porters diamond model

Increasingly, corporate strategies have to be seen in a global context. Even if an organization does not plan to import or to export directly, management has to look at an international business environment, in which actions of competitors, buyers, sellers, new entrants of providers of substitutes may influence the domestic market. The Porters Diamond model […]

The PEST Analysis


The PEST analysis has proven to be a flexible and easy to understand tool in the context of strategic planning. As with any other tool, the real value of the PEST analysis depends on the way it is used. Hence, the following article not only describes the content of this tool, it also provides advice […]

The SWOT Model

By Dagmar Recklies Strengths – Weaknesses – Opportunities – Threats When I started to write this paper about the SWOT-model, I compiled theory and researched literature. This is part 1 of this paper. However, after several years of practical experience with the SWOT, I found this was not enough. I have worked as a consultant […]