Strategy making in the past and today – Part 2: Problems with the traditional strategy process

This part two of our article series about traditional and new approaches to strategy development looks at the problems related to the traditional strategy process. They mainly arise from today’s dynamic and unpredictable business environment – a condition that the original process was not designed for.

Strategy making in the past and today – Part 1: The traditional strategy process

Traditional process for strategic planning

Management theory and practice widely accept today that businesses operate in a more and more complex, dynamic, less predictable environment. This situation requires managers to develop new ways of thinking and acting. Nevertheless, many managers still follow the old approach of strategic positioning and strategic planning. This basic model proved to be very worthwhile for […]

Strategy and change – natural order or chicken-and-egg problem?

strategy is change

At the first glance, it is common sense: at first, a strategy is developed. Then, change is necessary in order to implement that strategy. The logic of this order is striking, isn’t it? Unfortunately, life is not as simple as we would prefer. It would be shortsighted to see change only as a means of […]

Corporate culture – Do not underestimate its impact on merger success

Types of cultural integration in a merger

It is widely recognized that cultural differences between the partners of a merger are one of the most common reasons for failure in mergers. This may happen during pre-merger negotiations or during post-merger integration. Despite all Due Diligence, the two partners of a merger fail to form a new successful unit that is able to […]

Al Ries might be dangerous to your brand

In the business world’s hall of fame a special place is reserved for Al Ries. He is without any doubt one of the most prominent gurus of strategic thinking. More than 30 years ago, together with his partner Jack Trout, Ries coined the term “Positioning” – a concept which, to these very days, shapes the […]

How do you get the most out of your strategic planning meeting? Practical advice for preparation and follow-up

Preparationa and follow-up as prerequisites for successful strategic planning meetings

Strategic planning meetings are a very controversial thing. They have a bit of a reputation to be just another fancy management trend. I have to admit that I, too, have my doubts if all of these meetings are worth the efforts. My experience tells me that there is much truth in Brian Quinn’s famous quote: […]

Banking on the Brand

Jean-Claude Saade, brand and communication strategist

This is a guest article from Jean-Claude Saade: “Shining a light creates shadows” ― Michael Lewis, Flash Boys The banking sector is developing and facing multiple challenges and many opportunities at the same time. From growing customers’ expectations to the macroeconomic and technological context, change is affecting everything. Yet, the safest bet for banks remains […]

How to position yourself as the central corporate strategic planner – Part 2

How you can build acceptance and credibility as a strategic planner As a corporate strategist in a central function your success depends on the organizations cooperation. The key is that everybody slightly involved in strategy making has to accept you as the central instance. You have to build trust and credibility. In part 1 of […]

How to position yourself as the central corporate strategic planner – Part 1

Why credibility, trust and acceptance are the key success factors for the corporate strategic planner and why they are so hard to gain You’ve got the job of your dreams. Or: You’ve been assigned the task. Or: You’ve been struggling with this task for some time without any progress. You are responsible for your company’s […]