Porters Five Forces – content, application, and critique

The Porters Five Forces model determines competitiveness and attractiveness of an industry

The model of the Five Competitive Forces was developed by Michael E. Porter in his book „Competitive Advantage: Creating and Sustaining Superior Performance“ in 1980. Since than it has become an important tool for analyzing an organizations industry structure in strategic processes. The Porters Five Forces model is actually one of the best-known tools for […]

Dark Energy in the Digital Age

The advertising media landscape is aglitter with new possibilities. Websites are universal. Social media is everywhere. Mobile is pervasive. Massive shifts of media dollars away from traditional media (television, radio, print) to the new digital media are evident everywhere. Advertising budgets are often reduced as brands transition to greater use of digital media. Along with […]

The many faces of the strategist

A strategist has many roles and many faces

The job description of a professional strategic planning manager or a strategist is manifold. Similarly, expectations on the strategist are diverse. It seems as if almost anybody has his own unique idea of the traits, tasks, and responsibilities of a strategist. Not surprisingly, these many facets are fairly contradictory. Hence, a strategist is torn between […]

The Strategy IS the Brand. Or: How Can You Create Your Very Own Monopoly?

About 95% of what executives in competing companies do is pretty much the same all around. This is good management. If you are CEOing a wireless communication services provider, you strive to have an advanced technological infrastructure with a promising future, cool end-user phones, other devices and accessories, a great service system, attractive added-value services, […]

Is cross-industry innovation for you? There are smart ways to make it work for almost every business

Cross-industry innovation is easier than you might think

The concept of cross-industry innovation is getting more and more attention. This is for a good reason. The combination of maturing industries and disruptive change makes the traditional approach to innovation within the boundaries of an industry less effective.

Measurements and indicators – You will only get what you ask for!

Sample image for an early indicators dashboard

Measures and indicators are important tools for every manager. They tell us how we have performed in the past (lagging indicators) or what to expect in future (leading indicators). It is common sense that business-related measures and indicators help managers to make better decision. However, the value of these measures largely depends on a wise […]

Nine Pitfalls of Organizational Change

This is a guest article from David Chaudron, PhD The Wall St. Journal has many times reported on the struggling efforts of companies trying to effectively change their organization. With such national focus on the needs of organizations to respond to today’s volatile climate, why all the failure? Based on our experience, there are several […]