How you can build acceptance and credibility as a strategic planner As a corporate strategist in a central function your success depends on the organizations cooperation. The key is that everybody slightly involved in strategy making has to accept you as the central instance. You have to build trust and credibility. In part 1 of […]
Why credibility, trust and acceptance are the key success factors for the corporate strategic planner and why they are so hard to gain You’ve got the job of your dreams. Or: You’ve been assigned the task. Or: You’ve been struggling with this task for some time without any progress. You are responsible for your company’s […]
It is almost common sense that many strategic plans fail to deliver the expected results. Richard Marker, who has worked as a strategic planner in private and non-profit sectors, shares his own observations about this problem in his article Why Strategic Plans Fail.
Work in teams is part of daily life – in business, in education, in sports and more. We all know that teams with a high spirit and strong sense of togetherness have better chances of success. But how do we actually achieve this team spirit?
A Last Iceman Strategy is an approach for products or industries that come to the end of their lifecycle. The last supplier to survive industry decline has the chance to generate significant profits for a long time. You probably know that much. But do you know where this strategy got its name from? Do you […]
Every change in the marketplace, every upheaval in the economy, every shift in technology, and every change in consumer attitudes and outlook creates opportunities for successful new products. Since these changes are amplified during tough times, new product opportunities are actually more numerous during economic turbulence. The companies that develop and deploy new products during […]
For many strategists, self-developed Excel sheets are the tool of choice to support strategic planning. Despite its popularity, Excel and other spreadsheet programs have their downsides. I have discussed the pros and cons as well as some alternatives in an earlier article. However, by following a set of proven best practices, you can minimize these […]
Attracting wealthy customers is potentially very profitable. In order to be successful, it requires different approaches than the regular marketing strategy. Dr. Dan Herman, our guest author, states that this … … involves a deep understanding of their psychological need, of their lifestyle, of the role of brands in their world and in their relationships […]
Are you one of those strategic planners who rely on Excel spreadsheets? Don’t worry, you are not alone. Excel is and remains fairly popular in strategic planning. However, there is no denying – Excel is not the perfect solution for this purpose. There are some significant risks and downsides. In this article, I discuss the […]
The Boston Box is a well-known tool for corporate portfolio management. It is striking for its simplicity. All information needed is easily obtainable and the conclusions are straightforward. However, it is exactly this simplicity that makes the Boston Box – or Growth-Share-Matrix – a false friend. This article explains the theory, discusses strategies to be […]