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Strategic planning meetings are a very controversial thing. They have a bit of a reputation to be just another fancy management trend. I have to admit that I, too, have my doubts if all of these meetings are worth the efforts. My experience tells me that there is much truth in Brian Quinn’s famous quote: "A good deal of corporate planning ... is like a ritual rain dance. It has no effect on the weather that follows, but those who engage in it think it does. ... Moreover, much of the advice related to corporate planning is directed at improving the dancing, not the weather." Nevertheless, good preparation and follow up can improve chances that the strategy meeting becomes a success which everybody is willing to repeat after a year or two. I was involved in the organization of several strategy meetings for two completely different firms. Here is some practical advice that builds on this experience.
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Status: 28. Januar 2016