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Being trustworthy wonít make you a Trusted Adviser!

Why donít they trust you enough?

Ian Mills, Chief Executive of Transform People International examines the way customers buy professional services and high value products and the importance that they place on relationships. Is the quality of your relationship the real answer to earning more profitable long term revenue from every customer?

Trust. Itís a key issue in every relationship and itís the pillar of every business relationship. But what does it really mean and how can you increase the value of every business relationship by better managing the Trust Quotient youíve established with every customer? Trust will mean different things to different customers. For example, at a personal level some customers may make value judgements about the way you dress, your accent and even your culture. To other customers, none of this matters because they place the value of the relationship on skills, service and delivery.

>> Read the complete article in pdf format >>

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Details of our approach to business and the companyís culture can be found at www.transformpeople.com. Contact email: ian.mills@transformpeople.com Telephone: + 44 (0) 1488 658686.

© Transform People International 2008

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Status: 01. Juli 2015